‘We’re in the money,
We’re in the money;
We’ve got a lot of what it takes to get along!’
So sang Ginger Rogers in the 1933 ‘Gold Diggers song’ from the film of the same name. But the very same lyrics could apply to the Bundesliga financials recently revealed of the winners from the distribution of league media income
It is well documented that the Bundesliga lags somewhat behind the Premier League and other leading European Leagues in terms of financial clout due to the absence of outside investment and the prospect of Arab/ American/ Chinese billionaires throwing silly money at their chosen club to buy success.
Protecting the sanctity of tradition, even if it has been slightly eroded by the likes of Hoffenheim and RB Leipzig, remains one of the cornerstones of German football’s massive appeal.
But back in 2016, the DFL (Deutsche Fußball Liga) unanimously agreed on a new model for the distribution of media income to cover the seasons from 2017-18 to 2020-21. The new system referred to as the ‘four pillar model’ includes the previous five-year ranking of performance along with three other pillars — one being a 20-year long-term contribution factor, another rewarding the deployment of U23 players, with the fourth pillar seeking to encourage the attractiveness of the different table regions.
In a nutshell 70% of the of the national income is distributed based purely on the five-year ranking, 5% is distributed on the ‘sustainability’ pillar, 2% goes on the deployment of youth players with the other 23% based on a five-year pillar for ranking.
The forthcoming 2018-19 Bundesliga season will see the 18 top flight clubs share a pot of over €1 billion (€1.09 billion to be precise). So who gets the lion’s share of the money?
As is to be expected Bayern Munich lead the way and will receive €65.4 million from the combined pot, with Borussia Dortmund (€64.2 million) and Schalke (€62.9 million) making up the top three.
Werder Bremen are one of the big winners compared to last year jumping from 12th position in the money rankings to 8th with a €54.8 million share of the spoils. Eintracht Frankfurt also jump four places from 13th to 9th with a hand-out comprising €51.7 million.
VfL Wolfsburg on the other hand have been punished financially for another poor season on the pitch and drop from 7th in the money rankings to 11th and will ‘only’ receive €47.3 million.
Here is the 2018-19 distribution for the 18 Bundesliga clubs in full:
(1) Bayern Munich: €65.4 million
(2) Borussia Dortmund: €64.2 million
(3) Schalke 04: €62.9 million
(4) Bayer Leverkusen: €61.8 million
(5) Hoffenheim: €59.1 million
(6) Borussia Mönchengladbach: €58.8 million
(7) Hertha Berlin: €56.8 million
(8) Werder Bremen: €54.8 million
(9) Eintracht Frankfurt: €51.7 Million
(10) FC Augsburg: €48.8 million
(11) VfL Wolfsburg: €47.3 million
(12) RB Leipzig: €43.8 million
(13) Mainz 05: €42.2 million
(14) SC Freiburg: €40.4 million
(15) VfB Stuttgart: €38.4 million
(16) Hannover: €36.3 million
(17) 1FC Nürnberg: €30.3 million
(18) Fortuna Düsseldorf: €29.4 million
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