April 23, 2017

Bundesliga in the USA: Match Day 12 TV Ratings

The television ratings in the United States have been a hot topic of discussion, particularly since the league moved to major broadcaster Fox this season. Thanks to the good folks at Sports TV Ratings, we are able to pull the weekend viewership numbers for the Bundesliga and share them with you.

These numbers capture the estimated television viewership only and do not account for any viewers of Fox Soccer 2 Go, the network’s online service which makes all Bundesliga matches available to subscribers both live and via archives. Our table also covers only the Friday, Saturday, and Sunday matches, leaving out any mid-week replays of matches, such as the Tuesday replay of the Bayer Leverkusen – 1. FC Köln match drew another 28,000 viewers on Fox Deportes.

Fox Sports 1 reaches approximately 85 million US households, Fox Sports 2 just over 45 million, and Fox Deportes (Spanish-language) nearly 22 million.

FixtureBroadcast TypeNetworkViewers (in thousands)
Bayer Leverkusen - 1. FC KölnLive - SpanishFox Deportes116
Borussia Dortmund - FC Schalke 04Live - SpanishFox Deportes84
Borussia Dortmund - FC Schalke 04Live - EnglishFox Sports 178
Bayern München - VfB StuttgartLive - EnglishFox Sports 161
Hannover 96 - Hertha BSCLive- EnglishFox Sports 163
FC Augsburg - SV Werder BremenLive - EnglishFox Sports 231
FC Augsburg - SV Werder BremenLive - SpanishFox Deportes24
Bayer Leverkusen - 1. FC KölnLive - EnglishFox Sports 214
SV Darmstadt - Hamburger SVLive - EnglishFox Sports 213
Bayern München - VfB StuttgartReplay - EnglishFox Sports 210
SV Darmstadt - Hamburger SVReplay - EnglishFox Sports 28
Bayer Leverkusen - 1. FC KölnReplay - EnglishFox Sports 27

As has been the case all season, Bayer Leverkusen continues to draw strong viewership on Fox Deportes, presumably thanks to the presence of Javier ‘Chicharito’ Hernandez on the squad.

When all weekend broadcast numbers are totalled, however, the Revierderby between Borussia Dortmund and Schalke 04 was the weekend’s biggest Bundesliga draw.

Match-upViewership (in thousands)
Borussia Dortmund - Schalke 04162
Bayer Leverkusen - 1. FC Köln137
Bayern München - VfB Stuttgart71
Hannover 96 - Hertha BSC63
FC Augsburg - Werder Bremen55
SV Darmstadt - Hamburger SV21

Overall, match day 12 viewership of live matches outpaced that of match day 11, though no single broadcast was able to outdraw the 166,000 who watched a lunch-time replay of VfL Wolfsburg -Bayer Leverkusen on Fox Deportes from that weekend.

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Randall Hauk is a freelance writer living in the United States while covering German football. He is currently the publisher of Planet Effzeh, an English-language site covering 1. FC Köln. He wrote about the German national team for the Telegraph as part of their World Cup Nation coverage.