Last season’s treble winners and defending European champions are set to face the MLS All Stars in Portland on August 6, 2014. Germany’s record champions and Major League Soccer announced the match today in a press conference in Portland. The match will be available to watch in 13o countries worldwide as Bayern continue to expand their global brand in the North American market.
Initially adopting a familiar North American format where a select Eastern conference team met a Western conference opponent, Major League Soccer now assembles a select lineup of some of its league’s standout players and invites an international club to face off in the All Star event. Last year the MLS All Stars faced off against AS Roma and the year before then European champions Chelsea. Since they started inviting European clubs to play in 2005, the MLS All Stars have won five of their nine games, last beating Chelsea in 2012.
The announcement comes on the back of an expanded campaign on behalf of Bayern to market the club to a more global market, including potential annual tours of the US. The All Star game will round up an expanded US tour for which the details have yet to be fully announced but part of a continuous strategy to spread the brand internationally.
“Taking part in the MLS All-Star Game is another important step in our international strategy. We regard the USA as an important market and want to bring our brand, our team and our philosophy closer to our fans and friends and all football enthusiasts,” said Jörg Wacker, FCB board director working on the global expansion.
Meanwhile, for the MLS and US soccer this presents a unique opportunity to test themselves against what is regarded by man the best club in world football at the moment, an opinion shared also by MLS Commissioner Don Garber. “We’re delighted that such a famous and successful club as FC Bayern Munich will contest the MLS All-Star Game 2014,” voiced Garber. “There’s no better team in the world at the present time and our players are already looking forward to challenging them and testing themselves against the best team around.”
Bayern coach Pep Guardiola too had positive comments to make about the trip and opportunity to test themselves against the league’s best in their preparation for the 2014/15 campaign. “Becoming the first German club to contest the MLS All-Star Game is an honor. MLS has developed very positively in recent years and we’re looking forward to taking on the league’s best players,” said Guardiola.
The game is schedule for August 6, 2014 at 6:30 pm local time.
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