The new Germany kit for the 2014 World Cup in Brazil was released by adidas yesterday. However, it’s not along the usual lines, as there are considerable changes in comparison with the last one and the previous ones to that in general. Is the new adidas kit a hit or a miss?
One’s reaction to visual stimuli is often immediate, and when I first saw the new adidas Germany kit via a tweet by @cnyari last week, my first reaction was YES, I like this. Seeing the new kit yesterday not only re-confirmed that initial reaction, but upped the ante. Yes, I love this new kit.
I like the red chevron. In fact, to me it is fresh and modern, like the German national team itself. It says we’re young, we’re exciting, we have Reus, Özil, Götze – and you don’t. We play jaw-dropping, attacking football and fans across the planet will enjoy what we bring to the table (even if consistent defending is often missing). We’re here to win it all in Brazil.
The white with black trim on the shirt and shorts creates a visual that harkens back to the traditional German kit, so with the chevron we have a piece that incorporates both the old and the new. And of course red is not only a color on the German flag, but the color of winners. Ask Bayern Munich.
No European nation has won the FIFA World Cup when hosted in the New World. Adidas, with their new Germany kit design, have struck a golazzo with a fine-looking outfit that represents exactly what we expect Germany to be at Brazil 2014 — a traditional power that is also young, talented and exciting enough to be the first European nation to lift the trophy in the Western Hemisphere. When that happens next summer, I will be wearing this shirt.
Germany’s historical partnership with adidas has always proved to be beneficial to their appearances in tournaments. The white shirt and black shorts have always been synonymous for the German team, with little variations in the late 80s and early 90s according to the time, but never tampering with the original template design.
To get it out of the way quickly, what adidas have done with Germany’s new home kit is nothing short of an abomination, both in the shirt and the shorts. Starting with the shirt, the red chevron that comes across is has no real meaning to it. When Germany won the 1990 World Cup, their shirt had the colours of the German flag in an asymmetrical hoop across the chest and in 1994, the design had rhombuses on the upper part of the shirt but also of the colours of the German flag. In a time when football kits weren’t seeing their best days, these were still decent efforts by adidas that weren’t as bad as some of the bizarre designs seen on the world stage. However, going back to the current shirt, what does the red chevron mean? You can barely see the German flag incorporated on it, but the black, red and yellow are all covered in different shades of red. So, to summarise, a German flag seen through red-tinted glasses. Erm… okay. But why?
The chevron on a shirt has been one of adidas’ rivals most indicative traits in the last couple of years of shirt production. Nike have produced this template shirt and many teams all over the lower and not-so-lower leagues of Europe and the World have worn the famous Nike chevron, a design identified with generic designs for clubs who wear Nike but are not paid to do so. How did this design go onto adidas and onto their most prized asset, the shirt of the German National Team? Quite bizarre all round.
Moving onto the shorts, why are they now white? It’s not that it looks particularly bad but it doesn’t look ‘Germany’. What it does look like is a team playing away from home with their home shirt but who have had to change to their away shorts because they clash with the home team’s, one of those strange appearances that are hard to get used to. I assume it will be hard for Germany fans to get used to playing in white shorts, a tradition dating back to Day 1 that has been broken for no apparent reason.
It has to be said that after the excellent effort of 2012, with the simple yet fantastic home shirt and the retro away shirt reminiscent of the good old Gerd Müller days in the 70s, adidas’ effort for 2014 leaves a lot to be desired. In an era where simple is better when it comes to football shirts, they’ve managed to turn their number 1 client’s shirt into a shirt that could be perfectly associated with being the away shirt of a team like, say, Rot-Weiß Erfurt. The identity has been lost. Let’s hope that they get back to the excellent kits they usually produce in 2016.
Kit in full:
Pre-orders of the new Germany shirts, in both adult and youth sizes, are available now at SoccerPro.com
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